Hello Friends,
I am Jaz (They/Them) ,
Associate Creative Director

I am a passionate and innovative creative leader, currently working as an ACD at HBO Max / MAX. Before joining HBO Max, I was a part of a diverse range of design projects as an in-house and agency Creative Lead and Designer, across multiple disciplines.

While here at HBO, alongside the Product team, our Design team has celebrated launching the HBO Max app (SVOD/AVOD), elevating the design system, and received multiple Webby Awards for Visual Design (2021 and 2022.)

I have a passion for the intersection of technology, storytelling and design. My superpowers are coaching & mentor talent, and finding innovative ways to elevate creative, no matter how big or small.

Experience

  • Present

    - Lead a team of diverse designers supporting HBO Max, MAX and future products visual design, for both product design and marketing


    - Stakeholder alongside Product Design, Content Merchandising, and Lifecycle for the Visual Design and Design Systems for new and future components and modules


    - Creative Lead for 180º and 360º campaigns - with an emphasis on cross-functional team relationships and audience outreach

  • 2019 - 2023

    - Lead a team of diverse designers through the launch of HBO Max, supporting both Growth Marketing and Product Design

    - Stakeholder alongside Product Design for the Visual Design and Design Systems for new components and implementation


    - Creative Lead for 180º and 360º campaigns - with an emphasis on cross-functional team relationships and audience outreach

  • 2018 - 2019

    - Lead the brainstorming and design of flagship display and in-store experience

    - Work closely with production on prototyping and implementation

    - Coach and mentor jr. designers in elevating creative ideas and executions

  • 2016 - 2017

    - Lead the brainstorming and design of editorial, events and branding

    - Work closely with production on prototyping and final print deliverables

    - Point person for onboarding for new hires and freelancers

  • 2016

    - Concept and Present branding and experiential ideas for SuperBowl, Pro Bowl, and other events.

    - Work closely with other designers on concepts and design systems